This was a brand-new identity for this Sanremo (Italy)-based land management (agronomy) studio. The project’s aim was to create a new and distinctive visual identity for the studio. The studio values elegance, experience, professionalism and savoir faire, and these values are reflected in the work they undertake in designing gardens. Of course, these values must also be reflected in their visual identity. The colour choice, the use of a purely typographic and essential logotype, the combination of certain of black and white imagery suggest the exclusivity and the qualities that the studio brings into play.